Websites
New sites, redesigns, and landing pages. Clear structure, honest copy, fast load times, and tracking that shows what visitors do.
Diagnose, align, build, measure.
Every project follows the same four steps, whether it's a new website, an ad campaign, a rebrand, or all of them at once. The steps keep the work tied to the result you need.
Apply for an alignment callWe don't sell services. We work toward an outcome.
Most agencies give you a menu: a website package, an ad package, a branding package. You pick, they deliver, and it's up to you to make the pieces fit.
We start from the other end. First we agree on what the business needs to happen. Then we decide what work it takes to get there — sometimes that's a whole new site, sometimes it's fixing the ads and one landing page. The plan comes from the goal, not from a package.
Diagnose
We look at the business before we look at the website.
What happens
- A conversation about your goals, your customers, and what's changed.
- A review of your current website, ads, brand, and listings — everything people see before they contact you.
- A look at the numbers you already have: traffic, leads, sales, ad spend.
What you get
A plain-language summary of what's working, what's in the way, and the one outcome we recommend focusing on first.
Align
One goal, one message, one plan.
What happens
- We agree on the outcome and how we'll measure it.
- We sharpen the positioning: who you serve, what you do for them, and why you're the right choice.
- We decide which assets need work — website, ads, branding, print — and in what order.
What you get
A written plan with the goal, the message, the work, and the order.
Build
Design and production, built to the plan.
What happens
- Design and build the website, ads, brand assets, or all three, using one visual system so they belong together.
- Write the copy so it says what the plan says.
- Launch carefully, with tracking in place from day one.
What you get
Finished assets, live and working, that you can actually use and update.
Measure
We check whether it worked, and we tell you straight.
What happens
- Track the outcome we agreed on, not just traffic and clicks.
- Regular reporting in plain language.
- Adjust what isn't pulling its weight.
What you get
A clear picture of what's working and what we'll change next.
The work that gets you there.
We do any kind of web work. Each piece is chosen because the outcome needs it.
Ads
Google and Meta campaigns with clear targeting, creative that matches the site, and reporting that shows what the spend is doing.
Branding
Logo, identity, and visual system, plus the guidelines that keep it consistent on the site, in ads, and in print.
Positioning
The core message — who you serve, the problem you solve, and why you — written down and used everywhere.
Common questions
Do I have to do all four kinds of work?
No. Many projects start with one piece. The Diagnose step tells us which piece matters most right now.
Can you guarantee results?
No, and you should be careful with anyone who does. We can promise a clear goal, honest reporting, and work that's built to reach it.
What does it cost?
Core packages start from $6,000 upfront plus a monthly fee from $250. Ads are priced separately. Your exact price comes in writing after the alignment call. See the Pricing page for the full breakdown →
Who will I work with?
Happy Avocado is founder-led by Charles Schaar.
Let's start with the outcome.
Tell us what your business needs to happen next. We'll tell you honestly how we'd get there — and whether we're the right fit.
Apply for an alignment call