Marketing Glossary

Term	Definition
Augmented Reality (AR)	A technology that overlays digital information or objects onto the real world, often used in marketing to create interactive experiences for consumers.
Search Advertising	Paid ads that appear on search engine results pages (SERPs) when users search for specific keywords, such as Google Ads.
Influencer Advertising	A form of marketing where brands collaborate with influencers to promote products or services to their followers.
Digital Marketing	The promotion of products or services using digital channels like websites, email, social media, and search engines.
Social Media Marketing	Strategies to promote brands on social platforms like Facebook, Instagram, and Twitter to engage audiences and drive traffic.
Paid Ads	Advertisements that businesses pay for to reach targeted audiences, including display ads, video ads, and sponsored content.
SEO (Search Engine Optimization)	The process of optimizing a website to rank higher in search engine results, increasing organic traffic.
Branding	The process of creating a unique name, design, and image that identifies and differentiates a product or company.
Content Marketing	Creating and distributing valuable, relevant content to attract and retain a clearly defined audience.
Email Marketing	Sending targeted emails to a list of subscribers to promote products, nurture leads, or build relationships.
Affiliate Marketing	A performance-based marketing strategy where affiliates earn commissions for promoting a company's products.
Video Marketing	Using video content to promote products, educate audiences, or tell brand stories across platforms like YouTube.
PPC (Pay-Per-Click)	An advertising model where advertisers pay a fee each time their ad is clicked, commonly used in search and display ads.
Remarketing	Targeting ads to users who have previously interacted with a website or app to encourage them to return.
A/B Testing	Comparing two versions of a webpage, email, or ad to determine which performs better based on metrics like conversions.
Conversion Rate Optimization (CRO)	The practice of increasing the percentage of website visitors who take a desired action, such as making a purchase.
User-Generated Content	Content created by customers or users, like reviews or social media posts, which brands can leverage for authenticity.
Guerrilla Marketing	Unconventional, low-cost marketing tactics that aim to surprise and engage audiences in unexpected ways.
Viral Marketing	Strategies designed to encourage users to share content rapidly, leading to exponential exposure.
Mobile Marketing	Marketing efforts optimized for mobile devices, including apps, SMS, and location-based services.
Inbound Marketing	Attracting customers through helpful content and interactions rather than interrupting them with ads.
Outbound Marketing	Traditional marketing where businesses initiate contact with potential customers, like cold calls or TV ads.
Customer Segmentation	Dividing a market into distinct groups of buyers with similar needs or characteristics for targeted marketing.
CRM (Customer Relationship Management)	Systems and strategies for managing interactions with current and potential customers to improve relationships.
Online Reputation Management	Monitoring and influencing a brand's online presence, including reviews and social media mentions.
Experiential Marketing	Creating immersive brand experiences to engage consumers emotionally and build lasting connections.
Native Advertising	Ads that match the look and feel of the platform they're on, blending seamlessly with organic content.
Landing Page	A standalone web page created specifically for a marketing or advertising campaign to capture leads.
Growth Hacking	Data-driven techniques focused on rapid growth, often used by startups to acquire users quickly.
Omnichannel Marketing	Providing a seamless customer experience across multiple channels, both online and offline.
Programmatic Advertising	Automated buying and selling of online ad space using algorithms and real-time bidding.
Neuromarketing	Studying consumers' brain responses to marketing stimuli to understand preferences and behaviors.
SWOT Analysis	A strategic planning tool that identifies Strengths, Weaknesses, Opportunities, and Threats for a business.
Drip Marketing	A series of automated emails sent over time to nurture leads and guide them through the sales funnel.
SMS Marketing	Sending promotional messages via text to mobile phones for quick, direct communication.
Account-Based Marketing (ABM)	Targeting high-value accounts with personalized campaigns rather than broad audiences.
Cross-Channel Marketing	Coordinating marketing efforts across multiple channels to create a unified brand message.
Sentiment Analysis	Using AI to analyze opinions and emotions in customer feedback, reviews, or social media.
Lead Generation	The process of attracting and converting strangers into prospects interested in a company's offerings.
B2B Marketing	Marketing products or services to other businesses, often involving longer sales cycles.
B2C Marketing	Marketing directly to consumers, focusing on emotional appeals and quick purchases.
Cause Marketing	Partnering with social or environmental causes to promote a brand while supporting the cause.
Storytelling	Using narratives to convey brand messages, making them more relatable and memorable.
User Experience (UX)	The overall experience a user has with a product or website, influencing satisfaction and loyalty.
Podcast Marketing	Promoting brands through audio content on podcasts, either by hosting or advertising.
Webinar Marketing	Hosting online seminars to educate audiences, generate leads, and position a brand as an expert.
E-commerce Marketing	Strategies to drive traffic and sales to online stores, including SEO, ads, and email.
Dropshipping	A retail model where stores sell products without holding inventory, shipping directly from suppliers.
Referral Marketing	Encouraging customers to refer others in exchange for rewards, leveraging word-of-mouth.
Loyalty Program	Initiatives that reward repeat customers to encourage ongoing purchases and brand loyalty.

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